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An airline industry blog with insights that fuel modern airline retailing

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Discover why ATPCO’s Product Catalog is the trusted airline product catalog powering interoperability, scale, and modern retailing across the industry.
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Doug Sharpe
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Learning
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Melanie Dezelak
29 January 2026
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Learning
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Rob Schorn
4 December 2025
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Learning
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Chris Phillips
12 November 2025
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Explore our latest blog articles

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Passengers in seats on an airplane
Airlines are branding fares when they choose to bundle its airfares with options and features, such as refundability and miles accrual, or a pre-reserved seat, baggage, and meal.
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Brad Damman
27 June 2023
Diversity Equity Inclusion
ATPCO is ensuring diversity, equity, and inclusion efforts are at our core through a variety of initiatives. Read more to learn how we’re putting DEI into action. 
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Alex Zoghlin
20 June 2023
Growth of Dynamic Offers
Accurate airfare data and dynamic offers help airlines create a downstream process with little negative reaction and positive user experience.
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Tom Gregorson
9 June 2023
Smiling Man online shopping
Airline distribution is the act of making an offer available to a flight shopper. Learn more about how airline offers are distributed.
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Graham Wareham
25 May 2023
Before and after photos depicting airline passenger seating space
How Porter Airlines used stunning visuals in one simple, easy-to-understand shopping display, to entice flight shoppers and travel agents.
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Betsie White
9 May 2023
ATPCO Annual flight shopper survery
Start meeting flight shoppers’ needs through merchandising and visual strategies. Read ATPCO’s flight shopping survey results.
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Alex Snape
26 April 2023
Start your merchandising journey now
Using consumer behavior and best-in-class airline merchandising tactics, create a win-win for your airline and your customer.
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Chris Phillips
24 April 2023
Merchandising Mindset
Today’s consumers are looking for a modern flight shopping experience. Are you meeting the demand for visual displays with best-in-class merchandising?
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Chris Phillips
31 March 2023
Creating the Offer
Modern airline retailing begins with airline offer creation. Learn how airline offers are created today, and get insight into how dynamic offer creation is the way of the future.
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Rich Kassner
8 March 2023
Sata Azores Airlines Logo
SATA Azores Airlines chose Routehappy to make their unique airfare offers irresistible to their customers.
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Marcos Alsina de Freitas
6 February 2023