As airline retailing continues to evolve, one thing has become clearer than ever before: Modern offers don’t fail because of ambition; they fail because of fragmentation. How do we fix this?
We need a shared language. Dynamic pricing, personalization, and new distribution models all depend on the one foundational capability that is a consistent, interoperable, and shared understanding of what an airline product actually is. It’s important that this understanding works across airlines, partners, and systems.
That’s where ATPCO comes in. And it’s how our Product Catalog is different.
More than just another platform solution
When airlines think about an airline product catalog, the conversations tend to drift towards things like technology stacks or proprietary platforms. But to be successful, a product catalog can’t be just a technical component, it must share an infrastructure that helps airline products be understood across many spaces:
- Pricing engines
- Offer management systems
- Sellers and aggregators
- Interline and alliance partners
- Settlement and accounting workflows
When there is no common product language, each connection requires custom work. Every new partner can be a risk, and innovation slows down.
ATPCO’s role in the airline industry’s product catalog
ATPCO’s Product Catalog is designed to solve problems like these at a level that benefits the entire industry.
Since our beginning, ATPCO has been a neutral, industry-owned organization that connects airline systems and commercial platforms. And with Product Catalog, this neutrality is more important than ever.
Just as our role in more traditional fare and related data has always been, ATPCO’s role in the airline industry’s product catalog requires us to act as a trusted foundation. One that supports innovation and doesn’t force airlines to rebuild or replace what they already have in the works.
We already connect 450+ airlines with their partners. We have the scale that’s required for a shared airline product catalog to actually function. ATPCO’s Product Catalog builds on our decades of product expertise, but it’s modernized for today’s airline retailing environment, and to evolve alongside it.
One product language understood everywhere
Perhaps one of the clearest reasons ATPCO is trusted to provide the airline industry’s product catalog is this: Interoperability only works when everyone is speaking the same (product) language.
ATPCO’s Product Catalog provides that single, governed language that ensures airline products are interpreted the same way across
- Sellers
- Aggregators
- Offer and order systems
- Settlement processes
This shared language reduces complexity while improving accuracy. It’s how scale can really happen, not just for one airline, but for the whole ecosystem.
Why ATPCO? Why now?
The last thing the airline industry needs is more experimentation at the edges. We need a shared infrastructure that works today and scales for tomorrow. ATPCO’s Product Catalog is already in production, embedded in real workflows and supported by an ecosystem that understands that value of why we must do this together. That combination of neutrality, scale, and trust is in ATPCO’s DNA. It’s why we are uniquely positioned to provide the airline industry with a product catalog. It’s why we are so passionate about this solution.