Enriching airline bundles with Routehappy: Structure and clarity for bundled products

Airlines are creating more bundled products than ever before; many built dynamically in offer and order management systems (OOMS). However, most remain unstructured, lack merchandising content, and are difficult to scale across sales channels.

With Routehappy, you can enrich bundled products—including ancillary bundles, modified brand bundles, and custom configurations—with consistent, structured merchandising content. The result is clearer, more compelling shopping displays for travelers and simplified integration for sales channels.

In this white paper, you’ll discover

• Why merchandising bundles are critical for upsell opportunites and shopper clarity
• How Routehappy and Product Catalog support the merchandising of bundled products, regardless of how they’re created
• Real-world bundle types and how early adopters are shaping what comes next