Sirena Travel Signs Multi-Year Deal with ATPCO For Retailing Content
ATPCO and Sirena Travel, the leading distribution system and technology provider in Russia, announced the GDS has signed a multi-year deal for ATPCO’s retailing content. With this deal, Sirena Travel is now a subscriber to ATPCO’s Routehappy Rich Content. The agreement will considerably expand the reach of rich content throughout Russia and Eurasia. Sirena Travel […]
Gulf Air Signs Five Year Retailing Deal with ATPCO to Integrate Routehappy Rich Content
Gulf Air – the Kingdom of Bahrain’s national carrier – recently signed a five-year retailing deal with ATPCO to integrate Routehappy Rich Content on the airline’s website gulfair.com to further modernize and enhance its flight shopping display. In addition to Gulf Air’s direct channel website, the deal will also see the airline’s targeted rich content […]
Wego Signs Retailing Deal with ATPCO to Integrate all Routehappy Rich Content Types
Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), today announced it has signed a retailing agreement with ATPCO. Wego will integrate Routehappy Rich Content to enhance flight shopping displays across its meta-search site in 22 languages including – English, Chinese, Japanese, Korean, and Arabic. Through this partnership, Wego will […]
Q&A: ATPCO's Beth Taylor on looking past the C-suite, diversifying voices and leadership programs
At ATPCO, Beth Taylor took an employee-led approach to launching the company’s Lead From the Front women in technology program, which aims to include more diverse perspectives in leadership and technology roles.
In the Big Chair – Rolf Purzer of ATPCO
Rolf Purzer has been with ATPCO for 22 years and became CEO in 2017. PhocusWire talked to Purzer in Washington, D.C., at the company’s Elevate conference.
ATPCO makes strides in Dynamic Pricing
ATPCO has activated a new schema designed to ease the way for airlines wishing to increase their use of real-time dynamic pricing.
ATPCO expands Next Generation Storefront to four international markets
One year after unveiling plans to develop a Next Generation Storefront (NGS) standard, ATPCO is now expanding that effort globally and creating advisory boards to oversee the effort in four regions.
ATPCO Readies For Next-Gen Storefront Commercialization, Evolves On Star Ratings
Until now, the Next Generation Storefront was based on an ascending scale of one star to six stars, each grouping a digital “shelf” upon which comparable airline products sat for consumers to compare in online shopping displays.
The era of rich airline distribution has arrived – and why modern flight shopping will finally take off
Disruption appears not far off on the horizon. The long-term retailing agreements that ATPCO recently entered into with Sabre and Amadeus signal a major transformation underway in flight shopping.
Gulf Air picks Routehappy Rich Content from ATPCO for digital merchandising
The deals keep rolling in for ATPCO as it secures another customer for its Routehappy Rich Content offering.
