The era of rich airline distribution has arrived – and why modern flight shopping will finally take off

Disruption appears not far off on the horizon. The long-term retailing agreements that ATPCO recently entered into with Sabre and Amadeus signal a major transformation underway in flight shopping.
Gulf Air picks Routehappy Rich Content from ATPCO for digital merchandising

The deals keep rolling in for ATPCO as it secures another customer for its Routehappy Rich Content offering.
KAYAK agrees deal to integrate ATPCO’s Routehappy rich content

ATPCO has struck a multi-year deal with Booking Group-owned price comparison division KAYAK.
Sabre And Amadeus Agree To Vastly Expand Use Of Routehappy Content

ATPCO has signed retailing agreements with both Amadeus and Sabre to distribute Routehappy Rich Content. ATPCO EVP of retailing and Routehappy founder Robert Albert said the agreements ATPCO has signed will be the “tipping point” for rapid growth and innovation around the content.
ATPCO makes breakthrough in rich content strategy with signing of Amadeus and Sabre

The world’s two largest global distribution systems – Amadeus and Sabre – have agreed to distribute ATPCO’s Routehappy Rich Content into their various flight shopping interfaces and applications serving travel agencies, online travel agencies, corporate booking tools and other sellers.
ATPCO Strikes Airline Retailing Deals With Amadeus And Sabre

ATPCO expects to see its Routehappy interactive content displays integrated into both GDS’s systems — including within airline NDC offers, says Robert Albert, EVP Retailing at ATPCO.
ATPCO Signs Multi-Year Retailing Deal with KAYAK to Integrate Routehappy Rich Content

DULLES, VA – 31 October 2019 – ATPCO today announced that KAYAK has signed a multi-year retailing deal with the company to integrate all three Routehappy Rich Content types: Amenities, Universal Ticket Attributes (UTA), and Universal Product Attributes (UPA) for KAYAK’s portfolio of travel brands. The content integration will help KAYAK further enhance its flight […]
Sabre and ATPCO sign new agreement to power better retailing capabilities for airlines and richer air shopping experiences for travel agencies and consumers

Partnership will significantly expand merchandising capabilities for airlines across direct and indirect channels for both traditional and NDC offers Sabre Corporation (NASDAQ:SABR) and ATPCO announced today a new long-term retailing agreement enabling Sabre to distribute ATPCO’s Routehappy content to Sabre-connected travel agencies, online travel agencies and other travel buyers and airline IT customers. The new […]
ATPCO and Amadeus Sign Groundbreaking Retailing Agreement to Integrate and Distribute Routehappy Rich Content

DULLES, VA, and MADRID – 23 October 2019 – ATPCO and Amadeus announced today they have inked a long-term retailing agreement. The agreement enables Amadeus to integrate ATPCO’s airline rich content within its vast array of flight shopping applications and interfaces. The distribution scope includes travel seller and traveler applications powered by Amadeus, as well as […]
ATPCO Reduces Barrier to Entry for Airlines to Adopt Dynamic Pricing
Today, at its annual Elevate Conference, ATPCO announced it has enhanced its model for dynamic pricing, now enabling airlines to complement their standard pricing (pre-filed fares) with a new, tested, dynamic pricing model. The new approaches will significantly increase the speed at which airlines can get more price points out to the market, including personalized […]