3 ways airlines can leverage being an ATPCO Community Participant

The two-part process to optimizing your airline’s direct channel

How to make change and refund billing disputes a thing of the past

Embracing 2021 with excitement and opportunity

To my industry colleagues, We all know the excitement that comes with that feeling of starting something new—a new job, a new chapter, a new year. As I began my first week as President and CEO of ATPCO, I had the sense I was starting career-defining work. Work that is motivated by the value added […]
A look back and a look forward: An end-of-year message from Rolf Purzer

Dear industry colleagues, I am constantly reminded that the air travel industry is made of passionate, resilient people who continue to prove that in the middle of adversity lies opportunity. I’ve seen a lot of transformation in my career, and after 24 years of service at ATPCO, I will be retiring at the end of […]
Breaking down the building blocks of standards

ATPCO creates structure for airline COVID-19 travel advisory measures

Airline COVID-19 health and safety information is getting more organized and streamlined thanks to ATPCO’s new product, Structured UPAs. This addition to Standardized UPAs provides travel advisories for over 300 airlines in an easy-to-integrate format that consumers can understand at-a-glance—and that fits seamlessly into shopping displays, in any part of the booking flow from search […]
Two principles of pricing management to help you do more with less

How Serko uses Routehappy Content to pivot for new market trends

Why we need interoperable airline distribution in this fractured world
