Automated changes and refunds: Foundational for airline retailing

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If asked to reflect on airline offer innovation in 2022, you might describe shiny new capabilities such as dynamic pricing, targeted ancillaries, customized bundles, and maybe even AI-powered prescriptive offers. And indeed, these are part of the modern airline retailing story. But for this installment of our Offer, Order, Action series, we’re focusing on a […]

Build airline dynamic offers using existing infrastructure

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When discussing a pragmatic move toward a world of airline offers and orders, the concept of “dynamic offers” is pervasive—but can also seem elusive. How can an airline evolve its product offering and pricing to a more dynamic approach while keeping its existing revenue strategy performing? Knowing that a future 2030 vision is coming, what’s […]

Practical steps to take on your airline retailing journey

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Keep the 2030 airline offers vision, but take action now Does the hype ever make you feel that airline offers and orders are a world away from current infrastructure and capabilities? Of course, we’re all familiar with and inspired by the 2030 vision—the transformation to airline offers and orders over the next decade. But what […]

The foundation of flight shopping in 2021 & beyond

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Industry colleagues,   As the year comes to a close, I wanted to reflect on the work we’ve done, the strides our industry has taken toward recovery, and what you can expect from ATPCO in 2022 and beyond. When I took my new role as President and CEO at ATPCO in January 2021, the industry […]