How branded fares deliver benefits to travelers and airlines alike

Branded Fares - Better Benefits for Consumers

Shopping for flights looks much different today than it did just a few years ago. The customer travel experience is no longer defined by advance purchase, minimum stay, and refundability. While some sales channels are innovating shopping displays so they are no longer limited to just a price, a schedule, and an airline brand, there […]

Automated changes and refunds: Foundational for airline retailing

ATPCO - Offer, Order, Action

If asked to reflect on airline offer innovation in 2022, you might describe shiny new capabilities such as dynamic pricing, targeted ancillaries, customized bundles, and maybe even AI-powered prescriptive offers. And indeed, these are part of the modern airline retailing story. But for this installment of our Offer, Order, Action series, we’re focusing on a […]

Build airline dynamic offers using existing infrastructure

Offer - Order - Action

When discussing a pragmatic move toward a world of airline offers and orders, the concept of “dynamic offers” is pervasive—but can also seem elusive. How can an airline evolve its product offering and pricing to a more dynamic approach while keeping its existing revenue strategy performing? Knowing that a future 2030 vision is coming, what’s […]