The proof is in the pictures: How visuals influence flight shoppers
Some retail categories are now largely purchased online, from books and music to fashion retail and technology. Retail data company Profitero recommends an average of 6-8 pictures per item for sale on Walmart.com, and recent ATPCO research shows that flight shoppers want 4-6. While people have come to expect to see multiple pictures of every […]
Transformation under way: From low-fare search to modern airline retailing
Industry colleagues, The second half of 2023 is already under way, and I always like to take this time to reflect on progress made so far, lessons learned, and what’s coming next. In January, I wrote a letter to the industry that focused on the work I am proud that we at ATPCO have achieved, […]
Innovating for Dynamic Offers @ scale
Over the past 24 months, we’ve seen an increased rate of progress, and significant advances, in the airline retailing journey. Over 80 percent of airlines are investing in offer innovation, NDC is gaining traction, and AI/ML is transforming what is possible in revenue management and analytics. But one fundamental question remains unanswered: how will it […]
Airline buzz word decoded: What is a branded fare?
When an airline chooses to bundle its airfares with options and features, such as refundability and miles accrual, or a pre-reserved seat, baggage, and meal, it is branding fares. Branded fares build brand recognition and create upsell opportunity Since rolling out our Branded Fares solution in 2017, we’ve seen airlines use this practice for a […]
Passion plus action: How ATPCO does DEI
Diversity, equity, and inclusion aren’t just corporate buzzwords for ATPCO—they’re at the core of how we operate. Our motto of “passion plus action” guides us towards a more diverse, equitable, and inclusive future. What is DEI? It’s important to not only understand what the three terms that make up the acronym DEI are, but also […]
The growth of dynamic offers (and pricing) requires an industry solution
Airlines realize that the ability to create the right offer at the right price at the right time can dramatically improve the shopping experience for consumers. Travelers get a better, more relevant experience, with more flight options and benefits tailored to them. Airlines can create offers where customers buy higher yielding products, and they can […]
Behind the scenes: How airline distribution gets offers to flight shoppers
There is a lot of focus lately on the evolution of offer creation. Airline offer creation is a wildly complex topic that is being revolutionized by enhancements in pricing, merchandising, and modern retailing. After an airline creates an offer, the next step is to get that offer in front of flight shoppers so they can […]
Routehappy and Porter Airlines deliver visually compelling offers for an experience worth craving
Porter Airlines is growing exponentially. This Canadian airline is increasing their fleet by up to 100 new Embraer E195-E2 aircraft and adding dozens of new routes across North America in the coming years. With this significant investment and a customer-centric mindset, Porter Airlines was ready to start creating stunning visuals to easily show travelers and […]
Learn how to deliver the flight shopping experience your customers expect
When 80% of flight shoppers are comparing offers from multiple websites when booking a flight, how do you ensure your offers don’t get left behind? What influences these flight shoppers to actually purchase a flight from you? How can you create a best-in-class shopping experience for your customers? Our annual survey answers these questions and […]
Consumer behavior and clarity of merchandising: Creating a win-win for airlines and their customers
As ATPCO has engaged with its global airline network of 425+ partners over the years, we are encouraged by the growing interest in advancing modern airline retailing. Some airlines are ready to extract the maximum value from their business, and we are thrilled to be the strategic partner that helps unlock their revenue potential. Unfortunately, […]