What is a Routehappy Premium UPA?
Flight shopping is shifting into a more modern world as more and more airlines opt for creating visual shopping experiences for consumers. With visuals, images, and videos in high demand, more than 45 airlines and 39 sales channels have turned to ATPCO’s Routehappy Premium UPAs to deliver booking experiences with visuals that entice purchasing across […]
How travel can build corporate culture
Travel is my love language and in my role as ATPCO’s Chief People and Culture Officer, my love for travel has evolved to mean something more than experiencing new parts of the world. It’s become critical in building and maintaining a healthy corporate culture. The pandemic created a number of changes to the way people […]
A quick guide to modern airline retailing from Elevate + TravelConnect
From data and AI’s critical role in the future, to progress on the transformation to dynamically created offers, Elevate + TravelConnect 2024 was jam-packed full of future-shaping insights. More than 90 speakers across the air travel industry took the stage to share their expertise on challenges, opportunities, and strategies as the shift to true modern […]
Data clean rooms and customer value: What airlines need to know
Among the assets counted by airlines, data is becoming bigger and more important than ever. While airplanes themselves do the physical heavy lifting, data drives better marketing, sales, and customer experience from flight shopping to flying to loyalty engagement. Getting value from that data is the tricky part. As airlines amass more and more data, […]
Why is automating airline ticket changes and refunds important?
Have you ever had to change your airline ticket, but needed to contact your travel agent or an airline agent in person in order to make that change? Or maybe you’re the agent who deals with a stack of complicated changes and refunds by manually researching each one. Making changes to an airline ticket can […]
T2RL’s guest blog: ATPCO accelerates its transformation with 3Victors
With the transformation to modern airline retailing well underway, what does our strategic acquisition of 3Victors, a competitive data analytics platform, mean for the industry? According to T2RL’s CEO, Richard Clarke, “Successful airline pricing strategies will depend on access to accurate and comprehensive real-time information of the sort that 3Victors and ATPCO can provide.” Dive […]
A year of acceleration and innovation
Industry colleagues, Happy New Year! Now 2024 is here and the work for true modern airline retailing not only continues but ramps up to a new level of innovation. I’m not a betting man, but if I was, I would put my money on 2024 being the year the industry takes its biggest step yet […]
How airline standards help bring sustainability to travelers and airlines
Sustainability is rising as an important element of trip planning for travelers around the world. A McKinsey survey found that 54 percent of respondents believe air travel should definitely become carbon neutral in the future, and 34 percent cite CO2 emissions as a major concern. Already, many travelers are doing what they can, buying offsets […]
The proof is in the pictures: How visuals influence flight shoppers
Some retail categories are now largely purchased online, from books and music to fashion retail and technology. Retail data company Profitero recommends an average of 6-8 pictures per item for sale on Walmart.com, and recent ATPCO research shows that flight shoppers want 4-6. While people have come to expect to see multiple pictures of every […]
Transformation under way: From low-fare search to modern airline retailing
Industry colleagues, The second half of 2023 is already under way, and I always like to take this time to reflect on progress made so far, lessons learned, and what’s coming next. In January, I wrote a letter to the industry that focused on the work I am proud that we at ATPCO have achieved, […]
