Taking data to new heights: ATPCO’s journey into 2025
Industry colleagues, Happy New Year! I believe 2025 is the year we will see the fastest acceleration toward dynamic offers yet. This year is also a special year for ATPCO, as we commemorate our 60th anniversary. Any company marking six decades in business is something to celebrate, but as I reflect on more than half […]
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Flight shopping is shifting into a more modern world as more and more airlines opt for creating visual shopping experiences for consumers. With visuals, images, and videos in high demand, more than 45 airlines and 39 sales channels have turned to ATPCO’s Routehappy Premium UPAs to deliver booking experiences with visuals that entice purchasing across […]
How ATPCO fosters collaboration and economies of scale through standards and transparency in the airline industry
In 2025, ATPCO will celebrate 60 years as the experts behind airline retailing. It really does amaze me that this organization has quietly evolved and grown along with the industry. As a kid, I vividly remember pouring through ATPCO tariff books at my mom’s office where she worked as a travel agent, a foreshadowing […]
Tap into the power of ATPCO’s Community Participation
Fares published through ATPCO continue to rise year after year, from 302 million in 2022 to 359 million in 2024, so it’s crucial to have access to the best tools available for managing your offers and the best network for reaching flight shoppers through ATPCO’s Community Participation. Think of ATPCO’s airline membership like an Amazon […]
What are dynamic offers?
It’s one of the hottest, most-talked about topics in the airline industry today. It’s ATPCO’s goal to help move 80 percent of the industry to by 2026. It’s…also sometimes a little confusing. It’s dynamic offers. ATPCO, your trusted data company, is here to clear up any confusion and give you the true definition of dynamic […]
What are ATPCO fare rules categories?
With literally billions of possibilities for the conditions of any airline ticket, how is it possible to keep all that data standardized, easy to understand, and organized? The options for airline tickets are incredibly complex, and the more you learn about them, the more there are! Is a Saturday-night stay required? Do you have to […]
5 ways the airline industry can make dynamic offers succeed
As of July 2024, 27 percent of offers in the marketplace at any given time were generated dynamically. Our industry goal is to increase that to 80 percent, so there is still a way to go. As we continue this journey, some global airlines have invested millions in new technology to deliver more than just […]
ATPCO: Driven by passion to solve complex problems that impact the airline industry
During the last three plus years I’ve led ATPCO, I’ve been so proud of the work our team, the airlines, and the industry has done to continue to push toward the future of flight shopping. It makes me a little nostalgic about why an entity like ATPCO is so crucial to the industry and just […]
What is interoperability in the airline industry?
During my entire career in the airline industry, I’ve worked to automate processes from flight shopping and purchasing, to check-in and delivery of the service, to the settlement of the funds. This automation may mean an airline can have hundreds of systems and subsystems, many of which may be at different points of maturity and […]
ATPCO: Data for EDIFACT, NDC, AI, and beyond
“What exactly is ATPCO?” is a question I still hear, 20 years on, from friends, family, and even colleagues inside our industry. Another common question I get from airline industry colleagues is “How is ATPCO different from EDIFACT or NDC?” So, let’s clear up that common uncertainty and provide an understanding of ATPCO’s evolving importance […]
