Smarter airline offer distribution: Strategy, tools, tech, and what’s next
This is the third blog article in our series about the airline offer and order life cycle. Modern airline retailing requires transforming to a world of offers and orders to deliver the right offer to the right customer at the right time. Once an airline has created a compelling offer—complete with prices, products, and pictures—the […]
Creating airline offers: The crucial role of data
This is the second blog article in our series about the airline offer and order life cycle. Modern airline retailing requires transforming to a world of offers and orders to deliver the right offer to the right customer at the right time. Creating airline offers is the very first step in the airline offer and […]
Content is key: How airlines are creating win-win offers
Today, most people rely on the internet for flight shopping and have long been overwhelmed by a large volume of offers that don’t always include what they want. The need to filter, search further, and scan to find the right offer still persists. They might visit two different airline websites and a third-party aggregator website, […]
Demystifying the offer and order life cycle: Delivering modern airline retailing solutions for today’s flight shoppers
This is the first blog article in our series about the airline offer and order life cycle. Modern airline retailing requires transforming to a world of offers and orders to deliver the right offer to the right customer at the right time. Modern airline retailing is a customer-first approach to selling airline offers and products. […]
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As of July 2024, 27 percent of offers in the marketplace at any given time were generated dynamically. Our industry goal is to increase that to 80 percent, so there is still a way to go. As we continue this journey, some global airlines have invested millions in new technology to deliver more than just […]
Taking data to new heights: ATPCO’s journey into 2025
Industry colleagues, Happy New Year! I believe 2025 is the year we will see the fastest acceleration toward dynamic offers yet. This year is also a special year for ATPCO, as we commemorate our 60th anniversary. Any company marking six decades in business is something to celebrate, but as I reflect on more than half […]
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Flight shopping is shifting into a more modern world as more and more airlines opt for creating visual shopping experiences for consumers. With visuals, images, and videos in high demand, more than 45 airlines and 39 sales channels have turned to ATPCO’s Routehappy Premium UPAs to deliver booking experiences with visuals that entice purchasing across […]
How ATPCO fosters collaboration and economies of scale through standards and transparency in the airline industry
In 2025, ATPCO will celebrate 60 years as the experts behind airline retailing. It really does amaze me that this organization has quietly evolved and grown along with the industry. As a kid, I vividly remember pouring through ATPCO tariff books at my mom’s office where she worked as a travel agent, a foreshadowing […]
Tap into the power of ATPCO’s Community Participation
Fares published through ATPCO continue to rise year after year, from 302 million in 2022 to 359 million in 2024, so it’s crucial to have access to the best tools available for managing your offers and the best network for reaching flight shoppers through ATPCO’s Community Participation. Think of ATPCO’s airline membership like an Amazon […]
What are dynamic offers?
It’s one of the hottest, most-talked about topics in the airline industry today. It’s ATPCO’s goal to help move 80 percent of the industry to by 2026. It’s…also sometimes a little confusing. It’s dynamic offers. ATPCO, your trusted data company, is here to clear up any confusion and give you the true definition of dynamic […]
