Industry event

IATA Offers and Orders 2025

17
18 June 2025

Geneva, Switzerland

The active participation and engagement from both airlines and IT vendors kept the conference room packed until the close of event and brought forth the following key takeaways:

  1. The momentum of industry transition is here and is accelerating:
    Presentations from AF/KLM, EK, IB and LHG demonstrated an important mindset shift with an increasing number of airlines advocating publicly the end of legacy as we move to a world of 100% Offers and Orders.
  2. Concrete implementations of interlining partnerships with Offers and Orders are showing their value:
    Proof of Concept (POC) projects were presented by several airlines and their industry partners, and were followed by insightful discussions about the future of interlining with Offers & Orders.​
  3. Industry collaboration is critical to the transition’s success and IATA plays a key role through:
    The development of standards supporting the transition; education on new Offers & Orders workflows and simplification; and the production of resources supporting the case for change in conjunction with the consortium of airlines.

Speakers / attendees

Attendee
Melanie Dezelak headshot
Melanie Dezelak
Strategy Fellow

Melanie is a Strategy Fellow at ATPCO with over 30 years of experience in airline pricing standards.  She played a key role in the development of ATPCO’s data collection and distribution standards for airline fares and related data and has led multiple industry working groups, including recent efforts on dynamic offers.

Attendee
Tom Gregorson headshot
Tom Gregorson
Chief Strategy Officer

For over 25 years, Tom has been working to develop products that enhance the travel industry. Throughout his career, he has gained insight and provided leadership through his various roles at airlines and global distribution systems, and with ATPCO since 1996. In his current role, Tom leads the Strategy organization and is responsible for creating the long-term vision for ATPCO and exploring new business ventures. His focus is on industry standards and effective ecosystem governance, as well as driving forward concepts like dynamic pricing and tax automation. Tom has built a reputation for being a thought leader and implementer of industry solutions in the distribution space.

Attendee
Rich Kassner
Director, Product Strategy

Rich works in an area that collaborates across all divisions and product teams to provide the shared services of product strategy, design, and operations. As the industry moves toward dynamic offer creation, his team will ensure that the tools for offer creation and presentation have a clear vision and roadmap and are created with user-centric design.

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