ABTA’s flagship Travel Marketing Conference returns in May 2025, combining inspirational case studies, valuable insight, and interactive panel discussions. Designed for advanced level travel marketing professionals, this event will bring together travel industry leaders and senior marketing experts who will share invaluable insights to future-proof your marketing strategy and your travel and tourism brand.
This year’s events program will cover the developments you need to know about to stay ahead in the world of travel marketing. Get an update on current consumer behaviour and sentiment and trends for 2025. Learn how to measure your customers’ intent and use your CRM to drive meaningful interactions across digital and physical channels. Hear case studies from businesses that have developed their brand purpose and adapted to changing consumer behaviors including the demand for more flexibility. Embrace AI and learn how to craft compelling content and storytelling.
Ensure you are maximizing spend across all platforms and reaching your audience at the right time, via the right channels, with the right messages. Explore and hear from industry peers on how to manage internal and external marketing resources and gain insights into how other travel businesses are planning for the future. Listen to marketing thought leaders, hear what your competitors are doing and find out what to expect from marketing in 2025 and beyond.
