ATPCO HOSTED

Elevate Roadshow | Dubai

11-12 June 2025

Dubai

Join us in Dubai for an Elevate 2025 experience on the road, on 11-12 June. Elevate is ATPCO’s premier industry event where airline and travel leaders come together to explore the future of flight shopping. With bold ideas, big conversations, and breakthrough innovations, Elevate delivers a powerful main stage experience that dives into dynamic offers, data-powered retailing, and the evolving travel technology landscape. It’s where strategy meets real-world action—and where the people shaping airline retailing gather to collaborate and connect. 

 

The Elevate Roadshow | Dubai brings that same energy and insight to Dubai, offering a fast-track version of the full Elevate experience for those who couldn’t make it to the sold-out main event. Join us for a welcome reception and dinner on 11 June, followed by a full day of impactful programming on 12 June. You’ll get the same can’t-miss content and thought leadership—designed to inspire and inform—all in a condensed, express format. Let’s take data to new heights, together. 

High level agenda

Thursday, 12 June

Welcome to Elevate Roadshow | Dubai 2025: Taking data to new heights

Let's kick off Elevate Roadshow with an inspiring look at what's ahead, where you be empowered to harness data, drive innovation, and transform the future of airline retailing.

From vision to reality: Product Catalog in action

As airlines explore new ways to create and scale offers, having a structured approach to product data can provide a valuable path toward greater flexibility, efficiency, and interoperability.


The Product Catalog provides a flexible framework for defining and sharing highly configurable airline products while enabling smoother integration across systems through a structured data model, supporting a modular ecosystem and diverse retailing strategies, including enhanced dynamic offer creation
. 

Merchandising showcase: Creating the ultimate flight shopping experience

As airlines and partners are elevating retailing with visually stunning offers that captivate customers, come explore real-world examples of modern merchandising to uncover the critical data that's driving seamless and engaging shopping experiences.

Open Q&A from morning sessions

Data transformation: Powering the future of modern airline retailing

Explore the vital role of data in driving the evolution toward dynamic offers. Our experts will share key insights into modern data strategies and how ATPCO solutions are shaping the future of retailing in the airline industry.

Redefining competitive intelligence with 3Victors: Insights for better decisions

Check out how 3Victors is pushing the boundaries of competitive intelligence as we unveil what’s new with our flagship solution, PriceEye. Learn how PriceEye is delivering unparalleled insights to elevate decision-making and drive success in a world of dynamic offers.

Case study: Success with ATPCO's Assembled Data

Discover how organizations have successfully employed ATPCO’s Assembled Data to stay ahead of the curve in dynamic pricing and offers. This deep dive reveals actionable ideas and strategies that capitalize on the biggest trends in pricing and retail innovation.

Accelerate with ATPCO automation: Architect and Express Contracts

Empower your airline with ATPCO’s solutions for managing complex pricing strategies and streamlining processes. Learn how automation can reduce manual effort, enhance competitive intelligence, and help you update fares quickly.

Dynamic offers: Optimizing airline pricing strategies for a new era

Explore an innovative array of dynamic offer solutions—including Dual RBD, competitive data and tools, quantum pricing, and product catalog—crafted to support your airline at any stage of its journey. Whether you’re just beginning to embrace dynamic offers or you’re optimizing existing strategies, this session delivers practical insights and actionable tools for immediate implementation, along with adaptable solutions to meet the demands of an evolving industry. With no one-size-fits-all approach, uncover flexible strategies tailored to your specific goals. Stay ahead of the curve and achieve success as dynamic offers continue to reshape the industry.

Open Q&A from afternoon sessions

Wrap up: highlights and a look ahead

Close out the day with a recap of key moments and insights. Don’t miss this chance to reflect and get ready for what’s next.