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An airline industry blog with insights that fuel modern airline retailing

Airline merchandising - a flight shopper on a plane
Flight shoppers no longer rely solely on price as the only deciding factor when booking a flight. Learn how content can change the experience in a more positive way for both traveler and airline.
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Rich Kassner
Industry insights
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Alex Zoghlin
8 January 2025

Explore our latest blog articles

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blog acronyms OG
Complex industries grow their own languages, and airline pricing is one of the worst. Let ATPCO help you learn what some of these acronyms and terms mean.
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Siobhan Sheehan
30 April 2021
Innovative or Agile? How standards can be both and what it means for you.
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David Smith
10 March 2021
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Stop guessing what flight shoppers are thinking! Communicate with your customers using up-to-date insights from the Routehappy Content Traveler Survey 2021
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Sophie Carkeek
8 March 2021
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Read actionable insights on how airlines can leverage the power of data and community to speed up their recovery efforts.
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Ulyana Uebersezig
25 February 2021
How ATPCO helps airline direct channels earn customer satisfaction and revenue benefits from targeted, dynamic, and innovative retailing content.
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Sophie Carkeek
15 January 2021
The most common reason for billing disputes between airlines and travel agencies is when tickets are changed. But does it have to be that way?
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David Smith
13 January 2021
Alex Zoghlin, new President and CEO, shares his ambitions and plans for driving revenue and reducing friction in the industry.
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Alex Zoghlin
6 January 2021
rolf announnces retirement
As we close out 2020, I'd like to acknowledge industry wide victories and offer my appreciation to the industry I've been proud to be part of.
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Rolf Purzer
16 December 2020
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How do 400+ airlines, 10+ GDSs, and hundreds of websites and sales channels produce consistent answers to flight shopping searches? Via ATPCO standards.
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David Smith
12 November 2020
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ATPCO's new Structured UPAs allow customers to display more organized and streamlined media and messaging around health and safety measures for travelers.
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Evaline Gamage
10 November 2020