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An airline industry blog with insights that fuel modern airline retailing

Airline merchandising - a flight shopper on a plane
Flight shoppers no longer rely solely on price as the only deciding factor when booking a flight. Learn how content can change the experience in a more positive way for both traveler and airline.
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Rich Kassner
Industry insights
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Alex Zoghlin
8 January 2025

Explore our latest blog articles

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We surveyed 350 people from around the globe who had flown at least once per year prior to the pandemic, as well as made at least one flight booking on an online travel booking site. Here’s what we learned.
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Alex Snape
20 July 2022
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What do the colors of the Pride flag mean? The rainbow colors represent 11 cultural meanings.
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Kaylee Beattie
13 June 2022
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To competitively bake change and refund features into their offer, airlines need to file data for all their products. Learn how.
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David Smith
19 April 2022
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Invest in a well-planned product structure that will delight your customers at the right price point
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David Smith
1 March 2022
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Right now, airline leaders can improve success in airline offers and orders by adapting existing systems and planning for a long-term vision.
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David Smith
8 February 2022
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We love airline fare filing. Our employees travel the globe to broaden their minds and learn how to help other travelers find their way.
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Isha Edwards
3 February 2022
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ATPCO has done a lot of work in 2021 to help airfare flight shoppers. We could never have done it without you, our airline industry partners.
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Siobhan Sheehan
13 December 2021
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In 2021, ATPCO had many highlights, including the new Routehappy API launch. In 2022, we focus on four key initiatives on Dynamic Offer Creation, NDC, NGS, and ONE Order.
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Alex Zoghlin
7 December 2021
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A new API brings all Routehappy Content types into one endpoint, offering a more robust & efficient way to source retailing and flight experience content.
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Lisa Kos
16 July 2021
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KAYAK is one of the first metasearch engines for airline content to take full advantage of the full suite of Routehappy content.
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Sophie Carkeek
14 May 2021