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An airline industry blog with insights that fuel modern airline retailing

Airline merchandising - a flight shopper on a plane
Flight shoppers no longer rely solely on price as the only deciding factor when booking a flight. Learn how content can change the experience in a more positive way for both traveler and airline.
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Rich Kassner
Industry insights
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Alex Zoghlin
8 January 2025

Explore our latest blog articles

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ATPCO is ensuring diversity, equity, and inclusion efforts are at our core through a variety of initiatives. Read more to learn how we’re putting DEI into action. 
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Alex Zoghlin
20 June 2023
growth of dynamic offers blog 0
Accurate airfare data and dynamic offers help airlines create a downstream process with little negative reaction and positive user experience.
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Tom Gregorson
9 June 2023
behind the scenes distributing the offer blog
Airline distribution is the act of making an offer available to a flight shopper. Learn more about how airline offers are distributed.
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Graham Wareham
25 May 2023
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How Porter Airlines used stunning visuals in one simple, easy-to-understand shopping display, to entice flight shoppers and travel agents.
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Betsie White
9 May 2023
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Start meeting flight shoppers’ needs through merchandising and visual strategies. Read ATPCO’s flight shopping survey results.
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Alex Snape
26 April 2023
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Using consumer behavior and best-in-class airline merchandising tactics, create a win-win for your airline and your customer.
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Chris Phillips
24 April 2023
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Today’s consumers are looking for a modern flight shopping experience. Are you meeting the demand for visual displays with best-in-class merchandising?
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Chris Phillips
31 March 2023
creating the offer blog image
Modern airline retailing begins with airline offer creation. Learn how airline offers are created today, and get insight into how dynamic offer creation is the way of the future.
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Rich Kassner
8 March 2023
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SATA Azores Airlines chose Routehappy to make their unique airfare offers irresistible to their customers.
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Marcos Alsina de Freitas
6 February 2023
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ATPCO continues to provide standards to allow commercial companies in our industry to do what they do best: innovate and compete.
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David Smith
19 January 2023