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An airline industry blog with insights that fuel modern airline retailing

Airline merchandising - a flight shopper on a plane
Flight shoppers no longer rely solely on price as the only deciding factor when booking a flight. Learn how content can change the experience in a more positive way for both traveler and airline.
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Rich Kassner
Industry insights
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Alex Zoghlin
8 January 2025

Explore our latest blog articles

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NDC is an evolution for the airline industry, not a revolution. Learn how airlines are delivering better flight shopping experiences by embracing ATPCO.
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Graham Wareham
13 December 2023
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ATPCO wishes you a happy holiday season, built on modern airline retailing.
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Alex Zoghlin
11 December 2023
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Targeting UPAs by Branded Fares unlocks even more value for airlines working toward modern airline retailing.
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Alex Snape
21 November 2023
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Airline order servicing and settlement delves into the complicated processes that happen after a ticket is sold.
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Tom Gregorson
14 November 2023
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Flight shoppers want visuals when purchasing airline tickets, ATPCO is improving the experience with airline merchandising through Routehappy.
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Angela Sultana
25 September 2023
moving industry toward dynamic offer creation blog image
The transformation to a world of dynamically created offers requires data and technology upgrades.
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Rob Schorn
10 August 2023
atpco presenting the offer blog
Modern airline retailing requires thoughtfully presented offers to flight shoppers. Learn how airlines present offers.
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Darie Dreptate
27 July 2023
alex zoghlin transformation underway blog
ATPCO's President and CEO Alex Zoghlin talks industry progress towards dynamically created offers, interoperability, and what ATPCO has been up to this year in his latest letter to the industry.
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Alex Zoghlin
24 July 2023
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Current pricing and offer infrastructure were designed for pre-filed prices. To scale modern airline retailing, we need a new offer creation and distribution architecture.
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Navid Abbassi
29 June 2023
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Airlines are branding fares when they choose to bundle its airfares with options and features, such as refundability and miles accrual, or a pre-reserved seat, baggage, and meal.
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Brad Damman
27 June 2023