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Airline merchandising - a flight shopper on a plane
Flight shoppers no longer rely solely on price as the only deciding factor when booking a flight. Learn how content can change the experience in a more positive way for both traveler and airline.
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Rich Kassner
Industry insights
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Alex Zoghlin
8 January 2025

Explore our latest blog articles

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As flight shopping becomes more personalized and airlines look for new ways to reach their customers, direct selling is more of a necessity than ever before.
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Graham Wareham
4 June 2018
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How do you help evolve your airline to prepare it for the shifting demands of the travel consumer?
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Megan Humphries
21 May 2018
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The fundamental problem for airlines is a siloed and inefficient organizational structure that inhibits the adoption of new technologies.
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Zachary Wynne
19 April 2018
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How do 400+ airlines, 10+ GDSs, and hundreds of websites and sales channels produce consistent answers to flight shopping searches? Through ATPCO standards. 
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Will Linderman
20 March 2018
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There’s a timeless romance written on every airline ticket. Four letters in the tax box spin a tale of vital airline revenue: YQ and YR.
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Will Linderman
20 March 2018
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It’s time for airlines to get noticed in a sea of price points. It’s time for travelers to have a more transparent shopping experience when booking a flight.
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Bryan Trauger
15 March 2018
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Commissioned by ATPCO, this research paper defines dynamic pricing by creating three classifications:
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Doug Sharpe
20 February 2018
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We're used to seeing photos of products and hotel rooms and knowing what amenities are available before we hit that “Buy” button. The airline industry is too smart to be left behind.
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Megan Beardsley
1 February 2018
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One thing is clear: New technologies and data standards will continue to drive innovation and New Distribution Capability is coming for all.
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David Smith
31 January 2018
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1. Meeting the challenges of the relentless speed of the airline industry
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Megan Humphries
3 January 2018