Join the revolution: ATPCO's Product Catalog initiative

ATPCO’s Product Catalog is bridging the gap between today’s filed data and tomorrow’s dynamic retailing. Designed for interoperability and modular adoption, it connects fares, products, and services under one shared standard, enabling airlines and partners to modernize at their own pace without disrupting existing systems. 

By joining the Product Catalog initiative, your team can: 

• Collaborate on real-world proofs of concept (POCs) that test dynamic offer creation and data exchange in live environments. 

• Adopt what you need when you need it using Product Catalog as the foundation for personalization, bundling, and dynamic pricing. 

• Help shape the industry standard for how product data is shared and used across airlines and partners. 

Being part of the MVP phase so you can take the next step and help the industry bridge the gap between traditional and dynamic retailing, together. 

Now is your chance to be part of this transformation!