The airline pricing landscape has never been more complex. Today, ATPCO’s database holds 427 million fares—up 84% since 2019—and processes more than six billion fare updates each year. Managing this volume and velocity of change is impossible without the right foundation.
ATPCO remains your trusted partner in continuity, reliability, and the operational confidence your business runs on every day. Whether you are just starting to make your fares available in the market or are one of the world’s largest airlines, Community Participation is the membership built for airlines to unlock unlimited possibilities.
Built on trusted data, modern tools, and collaborative standards, our airline membership, Community Participation, helps you stay grounded in what works while adapting quickly, scaling confidently, and preparing for what comes next.
The foundation airlines rely on
Community Participation is “where modern airline retailing begins,” and as the industry continues to evolve, our data, tools, and standards do as well to support you. What was once primarily your gateway to fare distribution has now grown into the shared infrastructure that powers modern airline retailing worldwide.
Today, more airlines than ever are tapping into the value of Community Participation. Since 2021, 40 new airlines have joined, bringing the total to 454 airlines spanning across 146 countries—representing 87% of the global airline market. This growth reflects the industry’s recognition that airline retailing requires more than just data flows. It requires a foundation of shared standards, proven tools, and collaborative innovation.
Global reach that connects you to the rest of the industry
ATPCO’s Community Participation connects airlines to the industry’s largest distribution network. With 114 channels distributing member data, ATPCO ensures that nearly every traveler, everywhere, sees accurate and consistent offers.
This type of scale means that no matter your airline’s size, business model, or region, your offers are reliably presented to customers through the channels they use every day. Community Participation is the only airline membership program that brings together the global community of airlines, channels, and partners into one shared infrastructure to power modern flight shopping worldwide.
Airline products that deliver invaluable results
Adoption rates over the last five years prove that the continuous expansion of the suite of products available through Community Participation creates value for airlines like you:
- Implementing Routehappy merchandising content to meet the visual demand of today’s flight shoppers: +170% growth (27 → 73 airlines)
- Streamlining workflows and boosting efficiency through Express Contracts for faster data updates: +750% growth (10 → 85 airlines)
- Delivering valuable bundles of airlines products with Branded Fares: +47% growth (189 → 278 airlines)
- Increasing price points and enhancing pricing accuracy through Dual RBD: +23% growth (56 → 69 airlines)
This growth demonstrates how airlines are building dynamic offers, strengthening merchandising, and accelerating time-to-market with Community Participation.
But we know that results are what truly matter. Right now, 31% of all sold offers in the market include dynamically created elements, representing an 82% increase since 2022. This rapid growth shows the airline industry is moving quickly toward dynamic offer creation, and through the tools they already have with Community Participation, member airlines are preparing for what is coming next.
The message is clear: As the airline industry continues to transform to a world of offers and orders, ATPCO is both leading and supporting that momentum, ensuring every airline can innovate at their own pace while remaining connected to the infrastructure they trust.
Collaboration that shapes the future
It’s right there in the name: Community Participation means the chance to participate in a global forum that supports everyone in the industry.
- 550+ participants from 92 companies are actively engaged.
- 13 design teams are working on standards and solutions for automation, dynamic offers, NDC, and merchandising content.
This collaborative model ensures that the people who use the tools can help design them to meet their ever-growing needs. As a Community Participation member, your airline has a voice in shaping the standards and practices that are guiding the industry forward every step of the way.
Support that builds your confidence
Behind every successful deployment is a team of people. Community Participation pairs technology with always-on human support and enablement:
- 24/7 Partner Services: ATPCO’s team supports airlines across fare creation, distribution troubleshooting, major projects, and beyond.
- Onboarding support: For a smooth start, we even code new customers’ data for the first three months so you have time to get comfortable and ensure your pricing is accurate from day one.
- Training at scale: Over the past three years, 2,400+ attendees from 268 airlines have engaged with ATPCO’s training programs. From virtual sessions on hot topics to self-paced e-learning and on-demand materials, Community Participation equips your teams with the skills you need to maximize the tools you already have.
Our people are here to empower your teams to have the confidence and capability to use our solutions effectively so you can maximize your results.
Continuous expansion that grows with you – year after year
Community Participation is actively growing alongside the industry. Each year, new tools, capabilities, and improvements are added to help airlines meet today’s challenges while preparing for tomorrow.
For five years now, Community Participation has delivered continuous, measurable value ensuring that as the airline industry evolves, members have access to the tools and community they need to adapt and evolve with it.
Your airline. Your tools. Your community.
ATPCO’s Community Participation is more than an airline membership. It is the industry platform for modern airline retailing built on trusted data, powerful tools, and global collaboration.
Being a member means your airline is empowered to
- Stay grounded in proven, reliable infrastructure.
- Adapt quickly to changing market demands.
- Scale confidently into dynamic offers and modern airline retailing.
- Shape what comes next through design teams and shared innovation.
Community Participation, the world’s largest and most collaborative retailing network, is where you can meet the industry to innovate the future of flight shopping. Make sure you’re making the most of your membership. Learn how you can tap into all the value of Community Participation by connecting with your account manager.
