Commissioned by ATPCO, this research paper defines dynamic pricing by creating three classifications:

We're used to seeing photos of products and hotel rooms and knowing what amenities are available before we hit that “Buy” button. The airline industry is too smart to be left behind.

One thing is clear: New technologies and data standards will continue to drive innovation and New Distribution Capability is coming for all.

1. Meeting the challenges of the relentless speed of the airline industry

More data. More channels. More offers. More opportunities.

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