Fares published through ATPCO continue to rise year after year, from 302 million in 2022 to 359 million in 2024, so it’s crucial to have access to the best tools available for managing your offers and the best network for reaching flight shoppers through ATPCO’s Community Participation. Think of ATPCO’s airline membership like an Amazon Prime membership: just as Amazon offers a range of benefits beyond shopping–like streaming video and music–ATPCO’s membership gives airlines access to a suite of powerful tools and solutions that go far beyond just publishing fares.
Already spanning 148 different countries and connecting 445 airlines, Community Participation is the membership that drives modern airline retailing. So, what’s the big deal? Let’s dive into what Community Participation can do for your airline and why it’s time to unlock your full potential.
What is Community Participation?
Community Participation is ATPCO’s airline membership and it’s where your journey to modern airline retailing begins. Community Participation get your fares and offers to ATPCO’s vast global network of all the major GDSs and hundreds of other sales channels. It also gives member airlines essential tools, tech, and expertise needed to get the right offers in the marketplace at the right time.
Whether your airline is focused on traditional or dynamic offers, being part of ATPCO's community makes sure that your data flows correctly everywhere you and your partners need it. Working with us enables interoperability throughout the airline retailing ecosystem and helps you create, strategize, present, and distribute your airline’s offers reliably.
What benefits are included in Community Participation?
As a valued member of ATPCO’s Community Participation, your airline already has access to powerful tools and resources designed to simplify and enhance every step of managing airline offers. But are you taking full advantage of everything available to you? Here’s a closer look at the benefits you might not realize you already have.
Airline offer creation
With access to our FareManager suite of tools, you can create and publish your airline offers once, including all components of the total fare including surcharges, fees, and taxes, and distribute them everywhere across our network. FareManager helps ensure your pricing is accurate and your products are well represented. You also have control over where your airline’s pricing data is sent and where it is not.
Did you know you also have access to Express Contracts, developed in partnership with Volaro? This tool allows airlines to convert signed contracts into bookable fares in the marketplace within just a few hours, not days, via content management automation solutions that can be configured to your needs. By using Express Contracts, you can streamline and automate your contract management within a single tool, enable faster time to market, increase your revenue potential, and free up your internal resources, all empowering your team to accomplish more with less manual effort.
Airline offer strategy
Not only do you have the tools to get your offers to the market, but you’ll also get access to tools that help you monitor changes in the market as they happen, so you shape your offer strategies with data-driven decision making. With Architect Query, you can unlock crucial competitive data and market insights, enabling you to effortlessly view public competitive data and your own airline’s private data to support your data-driven pricing strategies.
Airline offer presentation
As research has shown time and time again, the airline industry and its customers are going through a transformation, shifting from a focus on price and schedule to wanting to see so much more. As a Community Participant, you can take the next step beyond just filing fares and begin your journey to modern airline retailing.
ATPCO will help you create merchandising content that’s both standardized and fitted to your brand that covers basic flight facts and flight attributes using Amenities with icons, Universal Ticket Attributes (UTAs) with icons, and Seat Infographic UPAs (Universal Product Attributes). Crucial in clearly communicating the onboard experience of a flight, this merchandising data helps your shoppers understand what to expect and easily compare offers. It can help showcase your investment in your customer’s onboard experience, and you can choose to later scale up even more to help further differentiate your products.
You can also take advantage of Branded Fares, included at no extra cost for Community Participants. Branded Fares groups fare attributes into clear products that highlight included and optional services, and when combined with Routehappy Amenities and UTAs, takes your merchandising capabilities to whole new level. With Community Participation, you go way beyond just filing fares.
Airline offer distribution
Possibly one of the biggest perks of being a community participant is access to the broadest distribution network in the industry. This includes everything from NDC controls to more traditional distribution methods for fares, optional services, branded fares, and Routehappy. With every GDS and more than 130 channels using ATPCO’s data to build shopping displays, and online travel agencies, corporate travel management systems, metasearch engines, and more trusting us to be the most reliable and complete source of data, you can rest assured that your airline offers reach the right audience over the broadest network available.
Beyond the tools: A global community of innovation
Community Participation is much more than just tools and solutions–it’s your gateway to a thriving community of industry leaders from all ATPCO’s customers—that's more than 440 airlines and 130 channels across the globe!
Ever wanted to help shape the industry? With ATPCO’s Design Teams, you’ll have a seat at the table to influence change and discuss development of ATPCO products, services, and industry standards. You’ll be one of the first to be invited to attend our global events like Elevate that shape the future of the airline industry, discuss the hottest trends and topics, and open countless doors for new networking opportunities.
Plus, your team gets exclusive training opportunities with ATPCO’s experts, along with a comprehensive library of e-learning courses, virtual sessions, and on-demand videos. Our robust support system within our 24/7 Partner Services and Partner Enablement teams will be with you every step of the way, ready to answer any questions, help with technical support, and connect you with a subject matter expert. ATPCO will support you and help you understand compliance with industry mandates, too.
Make your airline membership work for you
Whether your airline is entering into an interline agreement with partners who already file data with ATPCO, or your distribution strategy is shifting and you need access to our channel network, or you’re interested in getting Routehappy Amenities data distributed throughout our channel network, Community Participation is the key that unlocks all the essentials you need for everything airline offer related.
No matter what size your airline is or what type of business model you follow, Community Participation is tailored to meet each airline’s unique needs, so why not make the most of it? Reach out to the ATPCO team and start making the most of your membership.
