![5 ways the airline industry can make dynamic offers succeed](/sites/atpco-public/files/styles/webp/public/2024-08/dynamic-offers-blog-image.png.webp?itok=b1FvbIT3)
Discover how airline dynamic offers can become a reality with five tangible strategies that meet consumer demand.
![Doug Sharpe](/sites/atpco-public/files/styles/webp/public/2023-06/sharpe_doug_atpco_blog_author.jpg.webp?itok=Fc9gCKl5)
Doug Sharpe
A transformational leader and advocate for simplicity, Doug Sharpe has over 20 years of experience in air travel, spanning technology, product, marketing, business development and sales.
He has held many industry leadership roles over the course of his career, including diverse account roles across ATPCO’s community of global airlines and systems/sales channels.
In his most recent post as Commercial Director over ATPCO’s Pricing Portfolio, he led the company’s market and positioning strategy over their suite of airline pricing and fare management products. Doug is an avid traveler and musician with roots on both the east and west coasts.
Articles written by Doug Sharpe
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Two principles of pricing management to help you do more with less
Change forces us to change with it, so why not leap ahead while we’re at it? Learn how to do more with less in fare management to stay competitive and achieve the same outcome with fewer steps.
![Gordian Software uses Baggage Calculator to get airlines, agencies, and travelers on the same page](/sites/atpco-public/files/styles/webp/public/2023-06/unknown-1594137852109.png.webp?itok=FbA7L-Pj)
Customer spotlight: Gordian Software uses Baggage Calculator to get airlines, agencies, and travelers on the same page
Despite the best intentions and planning, the sheer number of technologies, standards, and ecosystem providers that must be considered and aligned can be daunting.
![Ready to position dynamic pricing for the next decade?](/sites/atpco-public/files/styles/webp/public/2023-06/unknown-1594152288685.jpg.webp?itok=pFNHox8N)
Ready to position dynamic pricing for the next decade?
Commissioned by ATPCO, this research paper defines dynamic pricing by creating three classifications: