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Blog for the airline industry
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Rich Kassner

Rich Kassner

Rich works in an area that collaborates across all divisions and product teams to provide the shared services of product strategy, design, and operations.

As the industry moves toward dynamic offer creation, his team will ensure that the tools for offer creation and presentation have a clear vision and roadmap and are created with user-centric design.

Articles written by Rich Kassner

5 ways the airline industry can make dynamic offers succeed

5 ways the airline industry can make dynamic offers succeed

Discover how airline dynamic offers can become a reality with five tangible strategies that meet consumer demand.

Behind the scenes: How do airlines actually create offers?

Behind the scenes: How do airlines actually create offers?

Modern airline retailing begins with creating the offer. Learn how airline offers are created today, and get insight into how dynamic offer creation is the way of the future.

Last Name
Kassner
First Name
Rich