Meet the authors

Robert was formerly a team member at ATPCO.

Christian brings over 20 years of experience in airline revenue accounting, interline, and process improvement to ATPCO.

Marcos has been working in the industry for the last 25 years in several positions within the commercial areas of the airline industry within GDSs and ATPCO.

Anand Mishra, VP of Technology, has over 25 years of experience in the software technology industry.

Megan was formerly a team member at ATPCO.

As Content & Copy Strategist, Kaylee collaborates with teams across ATPCO to enable the delivery of content strategy while bringing product and company stories to life with compelling and engaging copy.

As Senior Director of Data Technology at ATPCO, Rashmi leads the development and delivery of innovative and scalable data solutions that support the travel industry.

Maya Bordeaux is a progressive, results-driven executive. In her new role as CPCO, she identifies opportunities to enhance the experience of all employees by expanding ATPCO’s culture and promoting a more diverse, equitable, and engaged workforce that drives innovation and teamwork.

Jay was formerly a team member at ATPCO.

Joanna has been with ATPCO since 1986 and currently is the Director of Partner Services. She has an extensive background in all aspects of customer service with oversight of support teams in three offices, Washington, London, and Singapore.

Sophie works with airline clients to create accurate, relevant, and inspiring merchandising content that captures the uniqueness of each airline’s brand.

Over the past 14 years I have enjoyed working in different domains and with multiple technologies that have enabled me to understand and solve many critical business problems.

Richard has extensive experience in front line PSS negotiations for more than 40 airlines covering multiple business models including full service, hybrid and more recently LCC and ULCC.

Joelle Cuvelier is the Head of Airline Solutions for the Americas region at Amadeus and has over 30 years of experience in the airline industry.

Her background involves positions at airlines, system providers, and industry organizations.

Brad’s career in marketing and the travel industry began all at once in 2021 after interning at ATPCO.

Darie is leading the Routehappy and Merchandising product portfolio at ATPCO. He has a vast experience in lean product development and is obsessively aiming to decrease time to value.

He is passionate about Web3 potential and how it can transform the airline industry.

Isha was formerly a team member at ATPCO.

Lynsey was formerly a team member at ATPCO.

Fred was formerly a team member at ATPCO.

Marcelo was formerly a team member at ATPCO.

Evaline works on ATPCO's Channel Retailing Team to support sales channels with their Routehappy Content and NDC Exchange integrations.

Luis was formerly a team member at ATPCO.

Estefania was formerly a team member at ATPCO.

Darrin has 25 years' experience in travel technology and is highly experienced in technology commercialization. Darrin was awarded the NZX Hi-Tech Entrepreneur Award and finalist for the NZ Hi-Tech Company Leader Award in 2007.

For over 25 years, Tom has been working to develop products that enhance the travel industry.

Throughout his career, he has gained insight and provided leadership through his various roles at airlines and global distribution systems, and with ATPCO since 1996.

As Global Head of Corporate Communications, Megan develops actionable strategies to elevate ATPCO and drive increased engagement with media, customers, and employees.

David was formerly a team member at ATPCO.

Harman Kapoor heads Information Security at ATPCO.

Rich works in an area that collaborates across all divisions and product teams to provide the shared services of product strategy, design, and operations.

Lisa has 20+ years of experience spanning technology and design projects. She’s no stranger to travel tech and is currently the Product Manager of Routehappy APIs.

Lisa is a travel enthusiast and has visited more than 50 countries.

Karin has 30+ years of experience in the travel industry. She has worked in four different countries, serving in multiple roles at various airlines and a system provider before joining ATPCO in 2019.

Sam has worked with ATPCO for 22 years and in various segments of the industry for the past 34 years.

Before joining ATPCO, he led a strategic business unit for SITA and was responsible for expanding its presence and product portfolios for airline customers in Asia.

Will is a travel industry enthusiast and airline pricing expert with over 15 years of airline industry experience. His expertise include revenue management, airline pricing and competitive business intelligence.

Harry is a U.S. Navy veteran with over 30 years’ experience in the design, development, and implementation of training programs for a variety of industries including the military, hospitality, medical, technology, and aviation.

Sharon Mickelson has over 30 years of industry experience and currently leads the distribution strategy of fares and rules worldwide for Delta Air Lines within Revenue Management.

With experience as an innovator and entrepreneur, John leads the vision for the company’s Core Business Unit.

David was formerly a team member at ATPCO.

Chris joined ATPCO in 2019. Leveraging more than 30 years of commercial airline and consulting experience, he assists ATPCO’s partners in achieving their financial objectives by optimizing their use of the ATPCO solution suite.

Rolf is a former President and CEO at ATPCO.

Jason joined ATPCO from Routehappy and leads the Amenities product for ATPCO's Airline Retailing team, focusing on building out and maintaining airline Amenities data for all aircraft across 400+ airlines.

Eloise has over 30 years of extensive experience with leading innovative solutions, implementation and adoption of many different types of ATPCO products.

Natasha was formerly a team member at ATPCO.

Rob leads a talented team helping airlines adapt to evolving customer expectations. They are devoted to giving airlines the power to efficiently leverage ATPCO pricing content to achieve increased benefits from customized offers without disrupting current revenue flows.

A transformational leader and advocate for simplicity, Doug Sharpe has over 20 years of experience in air travel, spanning technology, product, marketing, business development and sales.

Mr. Shartsis is cofounder and CEO of Perfect Price, an artificial intelligence (AI) company empowering companies to make better decisions about pricing.

During her 20 years as Editor at ATPCO, Siobhan has been defending the right of airline industry professionals to be communicated with in simple language.

As Product Director, Airline Offer Distribution, David has 28 years of experience working in the airline industry in the travel distribution ecosystem.

Alex works with airline clients to create accurate, relevant, and inspiring merchandising content that captures the uniqueness of each airline’s brand.

Before joining ATPCO as Vice President, Global Marketing, Angela was Vice President, Marketing and Brand Strategy for a fintech company.

Beth was formerly a team member at ATPCO.

For more than 17 years, Bryan has worked with ATPCO's Product Development and Marketing teams, specializing in data distribution, automated reissues and refunds, and historical and alternate general rules.

Ulyana was formerly a team member at ATPCO.

Ludo Verheggen is the Director of Global Air Content Adoption Strategy in Amadeus’ Travel Channels division and responsible for defining and maximizing the adoption of the Amadeus Travel Platform.

Scott joined CTM’s Queensland office as the Head of Client Management in 2011 and quickly established himself as someone dedicated to delivering results that were both positive and provided a real impact.

Graham has over 20 years of experience in the airline industry, including more than five years with ATPCO. His most recent experience as an aviation executive included strategic development, cost/revenue management, and market analysis.

Betsie is a marketing, sales, and business development executive with a wealth of experience in the airline and travel industry.

Zach has 10 years of experience leading airline commercial transformation projects with over 40 airlines on all six continents.

Emma was formerly a team member at ATPCO.

A lifelong entrepreneur and innovator, Alex brings more than 25 years of knowledge and experience in technology, airline distribution, and travel to ATPCO.