Today’s consumers are looking for a modern flight shopping experience. Are you meeting the demand for visual displays with best-in-class merchandising?
![Behind the scenes: How do airlines actually create offers?](/sites/atpco-public/files/styles/webp/public/2023-06/creating-the-offer-blog-image.png.webp?itok=g_wwEKkg)
Modern airline retailing begins with creating the offer. Learn how airline offers are created today, and get insight into how dynamic offer creation is the way of the future.
![Routehappy and SATA Azores Airlines: Redefining the way their customers shop for flights](/sites/atpco-public/files/styles/webp/public/2023-06/routehappy-SATA-blog-image.png.webp?itok=3vEODUht)
SATA Azores Airlines chose Routehappy to make their unique airfare offers irresistible to their customers.
![A good reason to celebrate World Standards Day](/sites/atpco-public/files/styles/webp/public/2023-06/world-standards-day-blog-image.png.webp?itok=319PuqLL)
ATPCO continues to provide standards to allow commercial companies in our industry to do what they do best: innovate and compete.
![A holiday season built on modern airline retailing](/sites/atpco-public/files/styles/webp/public/2023-06/atpco-happy-holidays.png.webp?itok=uUdYDi1j)
ATPCO is grateful to be powering the industry toward modern airline retailing. We’re sharing a special holiday message.
![Using existing standards to scale NDC faster than ever](/sites/atpco-public/files/styles/webp/public/2023-06/ndc-success-blog.png.webp?itok=Jg3EzNG3)
The airline industry standard is in place, and adoption of NDC across airlines is still formative and ATPCO proprietary standards support it.
![How branded fares deliver benefits to travelers and airlines alike](/sites/atpco-public/files/styles/webp/public/2023-06/atpco-branded-fares-blog-image.png.webp?itok=eUpdTgj8)
Branded fares give flight shoppers more options, more transparency, and more choices that suit their flying needs.
![](/sites/atpco-public/files/styles/webp/public/2023-06/ndc-image-blog.png.webp?itok=sb-Q-GAg)
Distribution methods are changing, but the fundamental content that makes up the offer is still needed. So how does an entire industry evolve to meet the present need and stay agile for future changes?
![Visually speaking: How to meet a flight shopper’s needs in 2022](/sites/atpco-public/files/styles/webp/public/2023-06/RH-blog-image-1.png.webp?itok=EJGFpgMK)
We surveyed 350 people from around the globe who had flown at least once per year prior to the pandemic, as well as made at least one flight booking on an online travel booking site. Here’s what we learned.
![Automated changes and refunds: Foundational for airline retailing](/sites/atpco-public/files/styles/webp/public/2023-06/blog-automated-changes-refunds-600x310.jpg.webp?itok=_YoOdo4m)
To competitively bake change and refund features into their offer, airlines need to file data for all their products. Learn how.
![Build airline dynamic offers using existing infrastructure](/sites/atpco-public/files/styles/webp/public/2023-06/blog-header-build-airline-dynamic-offers.jpg.webp?itok=4XPrJ6xy)
Invest in a well-planned product structure that will delight your customers at the right price point
![Accessing Routehappy Content will soon be simpler and faster](/sites/atpco-public/files/styles/webp/public/2023-06/Reatiling_API%2520LinkedIn%2520v2%2520%25281200x600%2529%402x-1.png.webp?itok=ckSeyoPK)
A new API brings all Routehappy Content types into one endpoint, offering a more robust & efficient way to source retailing and flight experience content.