The new Routehappy attribute is live via the API and ready for channels and airlines to showcase. 

This week, ATPCO announced the introduction of its new UTA (Universal Ticket Attribute) category, Loyalty Rewards. Have you ever wondered how many miles you’d earn on a flight based on the fare brand or class you’re shopping for? Until now, this information has been challenging for consumers to easily see during the booking process, particularly on third-party sales channels.

Designed to empower travelers, the Loyalty Rewards UTA highlights potential mileage accrual benefits at the time of shopping. Award travel and mileage accrual are critical deciding factors in shopper’s booking decisions. By offering clear visibility into these benefits, the new Routehappy attribute enhances transparency, allowing flight shoppers to make more informed choices while optimizing their loyalty earnings.  

ATPCO continues to provide new data sources to airlines and sales channels so they can continue to innovate the flight shopping experience. The Loyalty Rewards UTA is sourced directly from airline-filed Branded Fares data. Flight shoppers can easily see the potential rewards tied to their ticket purchase, fostering deeper connections between passengers and airlines regardless of where tickets are purchased.

"Loyalty is the cornerstone of the airline-customer relationship, and the Loyalty Rewards UTA gives airlines a powerful way to showcase their value to passengers,” said Darie Dreptate, Director of Strategy at ATPCO. “By providing travelers with clear, accessible information about mileage accrual, we are not only enhancing the flight shopping experience, but also helping airlines drive retention and upsell opportunities. This is a win-win for everyone."

The launch addresses a critical gap in the current UTA category framework and was a requested enhancement from many of our industry partners. Previously, loyalty rewards were not prominently represented, leading to missed opportunities for airlines to engage travelers with the potential benefits tied to their purchases. Without clear visibility into mileage accrual, customers can feel less connected to airlines and less likely to remain loyal.

The introduction of Loyalty Rewards underscores ATPCO’s commitment to addressing the evolving needs of the airline industry and modern flight shoppers. By bridging the gap between customer expectations and airline goals, the new attribute creates a meaningful value for both sides, driving revenue, retention, engagement and satisfaction.

For more information about integrating Loyalty Rewards or other attributes, airlines and sales are encouraged to contact ATPCO.